About Our Business
We are a communications-focused creative agency specializing in copywriting, campaign development, and PR. We work with businesses and agencies to connect, communicate, sell and strategize with empathy. Think of Beseder personified as Tom Hanks’ trustworthiness meets Doja Cat’s charisma. Our approach is unique in its focus on intersectionality: how audience demographics, psychographics, and other elements align to make up a “whole” human. Our north star is working with organizations that see their employees, consumers, and C-Suite as whole people first.
About Our Principal
Amanda H. McGonigal
As an award-winning campaign copywriter, Amanda has spent her career helping small businesses build their brand identities, websites, marketing, and PR strategies. Before being called a ‘Utility Player’ for the first time, Amanda had never attended a baseball game for more than a chili dog. It took a lot of explaining from her Husband, Artie, on what exactly that term meant. She learned to embrace it.
Most recently, Amanda worked full time at an early-stage tech startup focused on expanding access to maternal healthcare in the U.S. She also spent time in the federal space, working in Congress and with federally-focused nonprofits.
Amanda is a writer first, and passionate about staying on top of cultural conversations as they occur. In her work at Beseder, she leads a team of fellow freelance creatives, who share her values and, most importantly, sense of humor.